eCommerce Website Development Services for Estheticians
A Professional, Easy-to-Use Website Proven to Double Your Sales? Uhhh, Yes Please.
eCommerce and Web Design that makes tech easy, selling retail endless, and bookings constant
We eat, sleep, and breathe eCommerce & web design.
What’s this mean for you? Your studio will have an online presence that connects with people. Your user experience will be flawless. And your online store will be a favorite bookmarked on their browsers.
Ever get sick of working long hours in the studio– because if you’re not in the studio– you’re not making money?
I hate to break it to ya, chicka, but…it’s because your business isn’t set up to make money outside the treatment room. And it’s not your fault. You’re not taught marketing, tech, or ecommerce in beauty school.
But that’s where we come in.
We know what pages and features you need. We know how to make it easy to navigate with super quick checkouts. And we know how to position your brand to be obsession-worthy.
So, while you’re busy transforming people’s skin, we help move you away from an unreliable Instagram algorithm into a custom ecommerce website. So you can make money without all the work.
And the best part about having a solid website? There’s no need to explain to Chad for the tenth time how your business works. Your website will do all the work for you, turning visitors into clients.
your online presence can make or break you
Website & eCommerce Development Services
Custom
5 Page Website
Tired of not seeing consistent bookings? We can fix that. This service is for DIY estheticians and non-estheticians. It includes a custom 5-page website that lets you work smarter, not harder. With easy navigation and rare design, you’ll fall in love before you’ve even launched it.
Custom Squarespace Website + eCommerce
Known for our quick process and impressive design, we create an easy-to-use Squarespace site that includes all the features, pages, and integrations you need to be a successful studio. We also build your custom Squarespace store so you can sell your favorite retail lines and make more money outside the treatment room.
Custom Shopify
Website + eCommerce
Our signature offer is for Estheticians who want a robust eCommerce experience, a significant increase in bookings, and die-hard loyalty from their consumer. With a special focus on custom ecommerce development, we create a website experience meant to sell out your retail lines and quadruple your current revenue.
You need a website that matches the level of your expertise.
We’ll make sure that happens.
New to Shipping Products?
From printing and packaging to carriers and dropshipping, our product shipping guide gives you everything you need to know to start shipping your products with ease. We’re taking out the guesswork so making money becomes easier than ever.
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The Process
Step One
Stalk Us, then Talk to Us
Fill out our onboarding application! Don’t worry, you won’t lose years of your life– it’s short and sweet. Once submitted, you’ll get a welcome packet in your email. This will give you ALL the information you need to know. If you think we’re a good fit, we’ll hop on a call and discuss your needs, vision, etc.
Step Two
Sign Your Autograph
You’ll receive a proposal based on what we discussed on our first call. Submit your proposal, sign your contract, and pay your deposit to lock in your spot!
Step Three
you're in, Let Us Nerd Out
Onboarding begins! WOO HOO!!! We’ll start building your strategy and collecting important information about your business, clients, and retail lines. Then, we get to work on your custom eCommerce while you focus on transforming people’s skin.
Nestled in Lexington, Kentucky, we specialize in helping your esthetician website be a quick, easy-to-use experience for your customers. Your website should match what your business represents and should be able to withstand any level of growth you experience. As an ecommerce expert with 10+ years of design experience, I can promise your “check out” button will be on fire.
P.S. The term “Dope Magic” originated from my solo travels in my early 20s, describing those perfect, against-all-odds moments. Now, we create those same moments for other entrepreneurs with our custom ecommerce development services. Ready for own your dope magic?
Need professional photos but don’t know what to get?
Make Your Photos Unforgettable
Need to know how to pose, what props to use, and how to showcase your products? Our free Photo Shot List gives you the exact steps to take drool-worthy photos for your website so people are compelled to keep clicking.
Awards & Notable Stats
8%
Average Client Store Conversion Rate
2019
Web Design Agency Founded
4x
Voted Best Austin Designer & Best Lexington Designer
400+
Websites & eComm Stores Built
Go Snoop Our eCommerce Portfolio
We’re not in the business of talking you into working with us. We let our work speak for itself. Plus, we know you love a good snooping sesh (don’t worry, we do too.)
READ RECENT REVIEWS
Love from the Dope Crew
“From the very first interaction to each subsequent project, [Joelle] has consistently exceeded expectations, bringing my dreams and imagination vividly to life. What makes Joelle truly indispensable is our retainer agreement. Having her expertise on-call has been an immense asset to our brand, ensuring that we continue to innovate and stay visually compelling .I am immensely grateful for Joelle's dedication and cannot recommend her highly enough. If you're looking to elevate your brand with a designer who can translate vision into stunning reality, Joelle is the perfect choice.”
Kat Chelko
Kat pro studio
“Joelle is simply the BEST! She built my [website for estheticians] from scratch for my new small business, and I am truly blown away with what she's produced! Even better, the timeline of my spa opening was moved up significantly, and she didn't even hesitate with getting my website built quicker than originally planned! Once the site was produced, she made a video tutorial, which helped immensely in navigating my new site! I can't say enough things about Dope Magic Co, and would 100% use her all over again!”
Jillian Schaeffer
Aesthete skin studio
“Joelle is fantastic at what she does and she helped me quickly and beautifully generate a website for my new private mental health practice. She's a gem and was wonderfully easy to work with! Can't recommend highly enough.”
Shanna Reeves
TEXAS PSYCHOLOGY AND ASSESSMENT CENTER
Joelle is a solo business owner’s dream come true! Attentive, prompt, detail-oriented and tech savvy— I can’t say enough good things. She truly wants every business owner she helps to SUCCEED and it shows. She took such a big weight off my shoulders in updating my website. Couldn’t recommend more highly, plus she’s a ray of sunshine & so personable to work with!
Maddie Tamashiro
Hapa advanced aesthetics
Ready to Sell More Retail and Fall in Love with Your Website?
Our eCommerce Services are the secret to unlocking higher income. With our expertise, we will handle the setup, so you can focus on your zone of genius.
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It’s the full moon y’all and it’s in my opposite sign - Aries! Aries energy is all about living boldly, leadership, and embracing your authentic self. This Full Moon specifically brings clarity around independence, identity, and personal goals. So grab your crystals, grab your journal, and take some time to reflect on what those mean to you. Feel free to use these questions as a jumping off point ☺️ As always, take what inspires you, leave what doesn’t. Happy Full moon chickens!! 🌝Button -
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When @ccskinstudio reached out to me, she had a Shopify site that she made YEARS ago when she was first starting out. Over the years, Cecia has evolved to become one of the premier esthetician’s in the industry (anyone who knows Cecia will agree!!) and she was ready for a site that reflected that. Based on her goals, we strategized with her to create a site that prioritizes eComm, drives virtual and in person bookings, highlights her acne transformations and reviews, and above all, is SEO friendly for her to be able to serve more clients in the Arizona area. Interested in learning more? We’ve got a full case study about her on our site!Button -
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I get it, you don’t read blogs so you feel like writing blogs is a waste of time 😵💫 But I’m here to tell you that atleast one person is “reading your blog” and that’s GOOGLE! The more keywords you have on your site like “acne” “facial” “laser” “skincare salon”, the more Google recognizes “Hey, this is a website about skin care!”. So whenever someone in your area searches for a facial, Google will show your site because it knows, without a doubt, that your website is what they are looking for! A great way to get more keywords on your site is through blogs. (You can also work with us to ensure your website is designed to be as SEO rich as possible 😉)If you can swing it, write one blog a month or every other month and use keywords like your city and your services to start popping up higher on search results!Button -
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Ever get sick of working long hours in the studio– because if you’re not in the studio– you’re not making money? And then when someone suggests the idea of an online store your brain instant goes: “”Don’t you understand?!? I don’t have time for anything else!”” AND WE GET IT. However...an online store helps you get your time back because you don’t have to rely so heavily on clients for your income. This means you get to: 1) keep providing an excellent service to your clients because you aren’t always nearing burnout 2) get some of your time back to live your life At Dope Magic Co. we specialize in helping estheticians and salon owners create websites and eComm stores that allow them to integrate in their products and attract new customers seamlessly. We take care of everything from start to finish and ensure you’re informed throughout the process so we can co-create something you’re in love with. Curious about what our sites look like? Head to our website’s ‘portfolio’ section to see for yourself.Button -
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If you’re in the process of exploring a website or eComm store, you might feel quite confused by all the new terms and lingo — I got you! As an esthetician, knowing the basics helps us create the perfect website for your business. From domains to design, here are the key terms you’ll hear when we work together! 🤗Button -
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Making lots of money???? Nah not for me, thanks!!Button -
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Your home page is the MOST IMPORTANT page on your website. You only get once chance at a first impression and the home page is it! Don’t forget these key sections on your home page to ensure people can find what they are looking for. If you’d like a set of eyes on your current site or looking to revamp, reach out! We’d love to help.Button -
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Yesterday I turned 30 and to welcome in a new decade, I wanted to share things I have learned since starting my business. I’ll never forget graduating university, being 21, and thinking there had to be more to life than joining a corporate job straight out of college. Little did I know that feeling would set me off onto my own path of being an entrepreneur. Being a business owner is not for the weak, all of you can attest to that, and over the years, there have been many failures, mistakes, and successes that I learned from. The highest of highs and the lowest of lows. Running Dope Magic Co (and my other businesses!!) has not only made me more confident and more resilient, it has shown me that I am far more capable and smart than I once believed. Thank you to everyone who wished me happy birthday and an even bigger thank you to everyone who has supported me and cheered me on this last decade. I wouldn’t be here without you and I friggin mean that. Cheers to another trip around the sun, love you chickens! 🎂Button -
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Y’all know we keep it real over here, so here’s some context about this. We have 10 clients who’s following counts range from 800-15k. They are all Face Reality acne experts, and have a loyal client base that loves supporting them. Here’s where we come in — we design eComm stores that are both beautiful AND functional. We make sure it’s easy to search, find, and discover products. We make sure our sites are equipped with great SEO so that new customers can find our clients. We make sure the pages load at top speed so their customers don’t get frustrated and abandon the site. & of course we focus on building something that reflects THEM and their brand. If you’re interested in seeing how eComm can expand your business, head to our website and hop on our 2025 waitlist.Button -
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Here at Dope Magic Co. we specialize in helping estheticians grow their businesses through eComm and custom websites that convert. If you’re new here, take some time to check out our page and website to learn more about the clients we’ve served.Button -
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Highlighting our girl @kyraskinmedspa / @estykyrie because we are still swooning over the site we made for her a few weeks ago. She’s a powerhouse and needed a site/eComm store that reflected that!Button -
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If you’re new here, hi! If you’ve been here for a minute, happy to have you here 🤗 Do we have anything in common?!Button -
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I know it’s almost October, but that doesn’t mean your webite needs to give a jumpscare! If your curious on how to get your website in tip-top shape, we do offer web audit services. Head to our website to learn more!Button -
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Hello my chickens! I am OOO until October 8th to celebrate my 30th birthday 🎂 My friends and I are road tripping up to New England and spending my 30th in Acadia National Park 🍁 This has been a dream of mine to do for years and I can’t believe I’m finally getting to do it, and for such a fun occasion! If you have any recs for Buffalo, NY, Stowe, VT, or Maine, send them my way 🥰 I look forward to unplugging, spending time in nature, and being surrounded by some of my favorite people in the world. For all requests or inquiries, send me an email and I’ll respond when I’m back. See y’all on the other side of 30!! 🥹Button -
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If you aren’t seeing results with your eComm store I can almost guarantee it’s because of one of these things. 1. You aren’t talking about your products enough. I need you to YAP about your products. Do you know how many ads we’re exposed to in a single day? (it’s A LOT!!) A single IG story is *cute* but I’m going to need you to talk about them as much as you love them. 2. Your website doesn’t have filters! People want to find what they are looking for with ease, so make it easier to do so! 3. You only have your products on one page of your site. You need to have them all over it. Make it obvious your site is an eComm site! 4. You don’t share your product links enough! You’ll make your skincare routine video and then not create a direct way for your community to shop it. Make it easy for your people to buy by adding links. (BTW - when we create your store in Shopify, you’ll be able to easily link your Ahopify If I’m going to be real though, the biggest thing you need to do is talk about your products more. Once you think you’ve annoyed everyone with how much you’ve talked about your products, I’m gonna need you to talk about them even more k thnx byeeee 😉😌Button -
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GIRLIES! If you want a site that converts — you have to make sure your website is set up for success! You want to make it as easy as possible for potential clients to figure out where you’re located, how to book, booking policies, etc. Not only will this help them, but it also saves you time because you won’t be jumping in your dm’s to answer questions that your website could easily do for you.Button -
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Our client made $25k (yes, you are reading that right) in 3 days after she launched her eComm store that we helped her create on Shopify! Read through to learn about some of the reasons we believe her launch was so successful 🤩Button -
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First off, what is a domain? Your domain is the URL of your website. If you ever want to have a website in the future, we highly recommend purchasing a domain sooner than later so no one can take it from you! It costs anywhere from $10 to $30 a year and is worth having in your back pocket for whenever you need it. There are lots of options of where you can purchase a domain but we always recommend Godaddy. Other popular ones are Squarespace or Bluehost. Once you purchase your domain, do not lose your login information. Write it down because if you ever lost it or can’t access your domain, it’s nearly impossible to gain access. Whenever we create your website, we will need to access your domain to attach your new website. Questions? Ask em below!Button -
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We are not branding specialists. BUT if you’ve got a brand that you’d like us to give a lil refresh or need help choosing your fonts and colors for your website, our branding add on will fit your needs perfectly. Ask about it when you reach out! 🎨Button -
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One of my favorite parts of getting older has been unlearning the belief that I have to change who I am to be loved and accepted. I tried on so many “hats” in my 20s. A travel blogger, a podcaster, au pair, a project manager, waitress, van lifer, a camp founder, beerista, the owner of a web design agency. Each time I tried something new, I learned something about myself. I learned my strengths, my weaknesses, what I love, what brings me energy and what doesn’t. And with each thing, with each year that has gone by, I have become more and more sure of who I am and all I bring to the table. So much unlocked for me this year when I stopped trying to be who I thought people wanted me to be and I just focused on being who I wanted to be. My yeses and nos are more genuine. I get to work with my dream clients. And my relationships are deeper than ever before. I am so grateful for this life. I am so grateful for the opportunity to try things! To fail! To succeed! And above all, I am so grateful I never gave up on me. Because she is pretty great 💛Button -
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Two things come to mind when we hear this from our estis. One - what does successful mean to you? Is it a monetary amount or is it building a strong foundation? Sure if you don’t have a huge following or client base yet, you most likely aren’t going to have a $50k launch. Don’t be disheartened by this and instead, focus on the fact that success looks like setting yourself up for success. When you set up your systems correctly the first time, you are creating a strong foundation for growth. As you grow, as you sell more product, as you gain more clients, you will continue to grow in a sustainable way because you took the time to invest in an ecomm website that is set up correctly. Two - Your clients, no matter how many you have, want to buy your products. Why not make it easy for them? Make it easy for them, make it easy for you! The easier the checkout process is, the more people will buy.Button -
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Happy Full moon chickens 🌝 May this next month be full of reflection and dreaming as we transition into autumn. I’ll be journaling on these prompts this week, save them for inspiration and happy journaling ✨Button -
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But only because he introduced me to coding…so maybe coding was my first crush? Weird, I know 🤪 I’ve been a creator since the days of coding Myspace profiles, and my journey has only gotten wilder from there. After earning a triple degree in marketing, management, and international business (and some massive eleven lines) from the University of Kentucky, I dove headfirst into travel blogging. Building my website from scratch on WordPress got me hooked on web design. I then honed my skills at a marketing agency, where a badass CEO mentor taught me how to run an agency like a pro. Fast forward to the present and Dope Magic Co. is my full-time labor of love, bringing over 10 years of experience and ecommerce expertise to the table. As I grew my business, I realized I was passionate about each website for estheticians I was creating. I quickly started specializing in ecommerce website packages for estheticians and transforming their online presence into a money-making, high-converting eCommerce machines. Now? I’m all about making your esthetician website work as hard as you do. I design and build your store based on your goals, your vibe, and your personality. I’ll never push my own agenda on you, but I will guide you to making the best decisions for your business. Your website will always be ahead of the curve because I don’t just build websites; I build relationships and loyalty with your brand. I spark connections. And I create jaw-dropping, user-friendly experiences that increase your sales and protect your long-term growth. I’m a badass woman who gets the job done right the first time. Let’s work together 💖Button -
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Long story short, if you already have your website on Squarespace and are getting into the world of eComm, Squarespace is easy to use and will get the job done. It’s great if you are running the site solo and don’t want to pay someone to code your site. BUT if you’re really ready to prioritize online sales, Shopify is where it’s at. I mean — there’s a reason why companies like Skims and Sephora choose to use Shopify! 🤑 Shopify may be a *bIt* more complex, but it offers so much tooling that allows you to scale your business seamlessly. You get access to detailed analytics and reports, email marketing based on customer targeting, unlimited eComm growth, and multiple payment options like Shop Pay. It also does great with integrating other apps that allow you to offer fun discounts and upsells to increase sales. If you’ve got any questions on which is better for you, slide into our DMs! We’d love to help point you in the right direction.Button -
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Us 🤝 Esties We know how stressful running a service based business can feel. We also know it doesn’t have to be that way. The answer to your prayers isn’t more clients...it’s eComm According to Shopify, beauty and skincare eCommerce is growing big time. In 2023 alone, the US online beauty industry was expected to generate roughly $86 billion in eCommerce sales. And they expect it to exceed $94 billion by 2026. Yet, we’re still seeing Esthetician websites that are hard to navigate, unclear on services and products, or worse…they’re not utilizing eCommerce at all. yikes. But that’s what Dope Magic helps you fix. We consume everything in your industry, from the latest gossip and best products to best practices and retail lines. This gives you a digital presence that’s undeniably at the forefront of your industry. You don’t have to do it alone, we’re here to HELP! We’re currently booking for December, so if you want to get on our books before 2025 the time to inquire is NOW.Button -
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Hard not to smile when we have *literally* the best clients in the world! In the last 6 months we’ve onboarded 30 clients and will have served at least 12 MORE by the end of the year. It’s been an incredible season of growth and opportunity for Dope Magic and we couldn’t be more grateful for each of you 🫶🏻Button -
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Is it hot in here or is it just @kyraskinmedspa new website? 🥵 SHE’S HERE Y’ALLLLL! Check out the new and improved kyraskinmedspa.com 🖥 A little about KYRASKIN 💙 “KYRASKIN is the top medical spa in the Lehigh Valley, renowned for corrective facials, injectables, and advanced laser treatments. With three consecutive “Best Facial” awards from LV Style magazine and over 2,000 glowing reviews, they deliver exceptional results and outstanding customer care. From rejuvenating facials to expert laser services, they offer a wide range of treatments to help you look and feel your best.” - Working on this site for @estykyrie over the past four months has been one of the most rewarding experiences of my career, and Kyra, you truly deserve it! This year you were named a @facerealityskincare ambassador, you brought on new team members, upgraded your salon space, offered new services, and invested in giving your clients the convenience of an online store. You are a force to be reckoned with and do it with such humor and grace and I hope you take time to celebrate all you’ve accomplished. Thank you for allowing us the privilege of creating your site 🫶🏻 We cannot wait to continue to support you and cheer you on to new heights! Go check out her site y’all and enjoy 20% her entire store until Friday! 🤑Button -
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Y’all are going to make me go gray if you don’t stop doing some of these things! 🤪 But seriously, check these out and if you’re guilty fix em’ or hit up your girl at Dope Magic Co. to get your website / eComm store RIGHT! 🫡Button -
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Still swooning over this site @kennedeytheesti 🥹 When Kennedey came to us, she had a Wordpress site that was not only difficult to navigate, but broke like every other day 😩 We gave her a little brand refresh, moved her over to Shopify, and created a site that was an easier experience for her visitors AND for her 🫱🏻🫲🏼 When you’re ready to upgrade your site to get more sales and offer a great user experience to your clients, get in touch and let’s make some dope magic together 💛Button -
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If you’re debating investing in a site with us, you may be asking yourself, “What happens when my site is complete?” As in, do we just give you the reigns and say “good luck, Chuck” sending you on your merry way to navigate it solo from here on out? OF COURSE NOT! We have tons of options to support you post launch so that you will feel confident and taken care of no matter which route you take. Swipe through this post to learn more!Button -
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Bing bong we did it! 🎉 GIVEAWAY CLOSED Shouting a big THANK YOU to all 500+ of you following us. This year has been such a beautiful journey and we are so grateful for all of you who have found us on this corner of the internet. Thank you for being here 🥹 To celebrate reaching 500 followers, we’re giving away a FREE ingredient checker! 🔎 Tired of answering clients DMs about whether or not a product is acne safe? One lucky winner will get a custom designed page for your site with the code built in! This is perfect for any esti who has already has a website and wants to empower their clients with this amazing resource ✨ To enter: 1️⃣ Follow us on Instagram. 2️⃣ Like this giveaway post. 3️⃣ Share this post to your story and tag us so we can see it. 4️⃣ Tag 3 esti friends in the comments who might also be interested in an ingredient checker for their website Deadline: The giveaway ends on Monday, 9/9 at 11:59 PM EST. Good luck chickens!!Button -
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From solo esti to an esti with a team and an eComm store! 🎉 Introducing the new Future You Skin online store 🛍 What a year it has been! Madison and I are started our journey in December when I built her a 5 page website for her skincare salon. Quickly after that, her business starting rapidly growing and she brought on another esti to help. Shortly after that, Madison tried out POMP for a bit but it didn’t give her clients the easy and efficient shopping experience she was hoping for. Well just like you’ll hear us tell you all again and again, when you work with us we are in it for the long haul! So when Madison reached out saying she was ready for a Shopify store, we said SAY LESS! Congratulations @futureyou.skin on your new eComm store! We are so excited for you and honored we got to help you create it. Go check it out and take advantage of her launch week specials: 20% all products until Friday and if you spend $150+, you get a free gift! 🎁 When you’re ready to give your clients (and yourself!), an easier online experience, fill out an application and let’s work together 🤑Button -
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There’s a reason why most of our clients turn into long time friends and it’s because we truly love and care so deeply for every person that we work with. A website is something you have forever, and when you invest in one you aren’t just investing in the service you’re investing in the person providing the service. We are so grateful that so many Dope Magic Co. girlies have joined us this year and we can’t wait to keep adding to the list 🫶🏻Button -
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Happy new moon chickens 🌚 September is upon us and I am so excited for all the good this fall will bring. Take some time today to reflect on the changing of seasons and what this time of year signifies for you. Save this post for later, happy journaling 💛Button -
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Let me guess, your day typically looks like this: You wake up and get to the studio for your morning appointments. As you’re mid-appointment you get a *ping*, it’s a repeat client asking about buying that cleanser you used on them last week. You wait to finish up the appointment before running to your cabinet to check and see what you have in stock. You text the client and tell them you have it, and they can Venmo you (which you end up having to pay the consequences for at the end of the month because you can’t easily keep track of where money is coming from). As soon as you’re done handling that, your next appointment comes in. You end up spending the whole day toggling between in-person services, trying to manage selling product, and responding to questions clients have because there’s no other means for them to get information. By the end of the day you’re exhausted, burnt out, and don’t have time for much else. This is a story I’ve seen time and time again with our esti clients. If this feels like a familiar story, it’s time for you to invest in your systems and support. It’s time for you to invest in a better website/eComm store so you can get some of your time back. When you’re ready to take the leap, we’ve got the net waiting for you. Fill out an inquiry form to learn more 💖Button -
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Curious about what working with Dope Magic Co. could look like for you? We’ve got services to help you at every level of your business (even if you aren’t an esthetician!!) Want to learn more? Head to our website for all the juicy details.Button -
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Ya live and learn, right? 🙂🙃 When I first started taking on clients as a web designer, I was charging $500 and said yes! to every single change, request, or add on a client asked for without charging them for it. Imagine a client coming in for a facial and then asks for a lash lift, wax, and dermaplane and you just charged them for a facial 😅 As the years have gone by, I’ve learned how to set boundaries to keep myself and my client happy, grown a lot as a designer, and have years of experience understanding what a website needs that baby Joelle just didn’t even know yet. Remember, you get what you pay for! Investing in a website can range from hundreds to thousands of dollars. When you’re paying a premium for a website, you’re not only paying for a web designers industry knowledge but also the peace of mind it will be done correctly the first time. Here are some mistakes I wish I could tell baby Joelle to avoid: 🌟 Charge for Branding I used to offer full brand kits (fonts, colors, and logo) as part of my website package. Aka I was giving A LOT of extra work for free. This led to burn out and resentment and it was easily avoidable by having it be an extra fee! 🌟 Check All Buttons There is nothing that can lose a visitor like buttons or links that don’t go where they are supposed to. Check your buttons and links on ALL devices before going live. 🌟 Add Privacy and Terms “Privacy and terms pages? No one reads those, they aren’t important.” WRONG. Even if no one reads them, they legally protect your ass. Make sure your website has them. 🌟 Add SEO keywords There is indeed a difference between making a pretty site and making a pretty site that is ALSO SEO friendly. Your web designer should be doing some basic keyword research and using that on your site to ensure more eyes are going to get on your beautiful site! 🌟 Keep Accessibility in Mind This is the BIGGEST one and one I still see soooo many web designers not doing. Make sure your website is accessible by correctly labeling your headings, checking the contrast on your colors and text, and adding alt text to images. The last thing we want is you to be sued for having an inaccessible site 😓Button -
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Our name is Dope Magic Co (and we are obsessed with Chappell Roan) 🎀 If you don’t know us yes, you should, because we’re designing the website for all your favorite esti’s. Don’t be shy, head to our website and learn more 😉Button -
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Having a great website is about so much more than just pretty pages, it’s also about STRATEGY! In this video we talk about the different elements we’ve added to our client’s eComm store that has helped her double her conversion rate. Be sure to save this video for later, and if you’re ready to invest in a professional easy-to-use website that will double your sales — hire Dope Magic Co!Button -
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Damn right I got Dope Magic trade marked 💅🏻 For those wondering what dope magic means, here is our official definition 😉 Nestled in Lexington, Kentucky, we specialize in helping your esthetician website be a quick, easy-to-use experience for your customers. Your website should match what your business represents and should be able to withstand any level of growth you experience. As an ecommerce expert with 10+ years of design experience, I can promise your “check out” button will be on fire. Come work with us chickas, we’d love to help you!!Button -
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One thing all Dope Magic Co. Girls have in common? We stand on BUSINESS (it’s very mindful and demure IMO). We aren’t here to play small. We aren’t here to do it like everyone else. We know that while our business is our mission, it’s not our life — and we build businesses that give us the freedom and flexibility we crave. At Dope Magic Co. we eat, sleep, and breathe eCommerce & web design. We know what pages and features you need. We know how to make it easy to navigate with super quick checkouts. And we know how to position your brand to be obsession-worthy. So, while you’re busy transforming people’s skin, we help move you away from an unreliable Instagram algorithm into a custom ecommerce website. So you can make money without all the work 🫶🏻Button -
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This was my fourth time visiting NYC and when I tell you I had NEVER understood the appeal of living here.. it always felt like a place I would visit but never live. But this time? I finally get it. NYC is a city of possibilities. It’s a city with so many types of people, outfits, places, and opportunity. You can be anyone you want to be in New York. This trip made me realize that the world is BIG. That both excited me and humbled me. I was reminded that just because everyone around you is doing one thing, or in a certain stage of life, doesn’t mean that you have to be on the same timeline. I’ve recently felt so much pressure to be farther ahead in business. To be married and own a home. Start a family and slow down. Constantly feeling like I’m playing catch up and always behind. Sometimes it takes getting out of your daily bubble to realize that life truly is, at all times, whatever you want it to be. I’ve got some ideas up my sleeve and I’m excited to see how things pan out the rest of this year. All I know is that I’ve got some living to do and some big dreams to chase! How do you feel about New York? Have you been?Button -
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I know, I know. You have been talking about wanting to expand your eComm store but… ⏰ there’s no time 🤨 you don’t know how 🧖🏻♀️ you’re busy taking care of clients 👀 there’s ~more important~ things to tend to Know that when I say this I love you…YOU ARE BEING SO SILLY AND LEAVING SO MUCH MONEY ON THE TABLE BY NOT INVESTING IN YOUR ECOMM STORE Because not only will it bring in more $$$, but it makes you a better business owner all around. You have MORE time to pour into providing a great service for clients because you aren’t on the hamster wheel of appointments. You have MORE time for figuring out how to keep scaling your business. You have MORE time for you. If you’re ready to free up your time and see massive growth in your business, we’re here to make it happen. Head to our website and fill out an inquiry form to learn more. Let’s create some Dope Magic together!Button -
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Ooooo y’all, this moon is a GOOD ONE! 💙 This full moon combines two things: a supermoon (when the moon is at its closest point to Earth) and a blue moon (the second full moon in a calendar month) 🌝 The full moon today in Aquarius is a powerful time to: ✨ Reflect on your deepest dreams and how to manifest them ✨ Expect the unexpected, especially in areas where you’ve felt stuck ✨ Commit to habits that support your spiritual and emotional well-being ✨ Think about how you can use your unique gifts and show up authentically I was on the way back from NYC yesterday and when I tell you I had a completely unexpected download about where I think my life is headed next.. wow. It’s been an area I’ve truly felt so stuck in and it all felt like it clicked into place. I’m already feeling this moon energy and so excited to keep carrying that energy into this week. Take some time today to meditate, journal, and release so that we create space for new things to enter our lives. And chickens, don’t forget to lay out your crystals and moon water! 💖Button -
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First off, what is a conversion rate? 🤔 A conversion rate measures the amount of people who visit your store and complete a purchase. For example, if your website has 200 visitors/month and 50 sales, the conversion rate would be 25%. We help you achieve high conversion rates by doing the following: 🌟 Designing an easy to navigate and aesthetically pleasing website 🌟 Strategically placing call to action buttons throughout your site 🌟 Adding filters to your online store for easier browsing 🌟 Utilizing Shopify features like Shop Pay, autofill, subscriptions, and quick view 🌟 Sprinkling related products in strategic locations to encourage higher order values 🌟 Designing your entire website with conversions and strategy in mind AND we would be amiss if we didn’t mention this one crucial element: Our clients offer great services and have a community that ships them. When you’ve got an audience who is ready to buy and you work with us to create your website? That’s Dope Magic baby. If your books are full, your products produce results, and you’re ready to increase your income with online sales, it’s time we work together!! Fill out our short application in our bio to get the process started 🥳Button -
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Around here we focus on making websites that are both gorgeous AND functional because both are necessary. We focus on beautiful imagery as much as we focus on load speeds and SEO. We know your website is often a customers first experience with you - and we want to make sure it reflects all the goodness you bring to the table. And just in case it wasn’t clear enough.. We eat, sleep, and breathe eCommerce & web design. What’s this mean for you? Your studio will have an online presence that connects with people. Your user experience will be flawless. And your online store will be a favorite bookmarked on their browsers. Apply to work with us todayButton -
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Wanted to do this trend and forgot I can’t bend over my pinky without also bending my ring finger 🙃🙂😅 But forreal though, won’t stop, can’t stop 🤭 Esti’s, if you haven’t set up your eComm store yet, THIS IS YOUR SIGN Fill out our application to get started and let us take it off your plate before the end of the year 😌Button -
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I asked the Dope Magic Co Girls what it was like to work together and here’s what they said...😭 Choosing to specialize in working with esti’s was one of the best choices I have made as a business owner. I am so grateful to work with each and every one of you to help you expand and grow your businesses 🫶🏻Button -
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Think your footer isn’t important? WRONG! The footer is the last chance you have to give your visitors the opportunity to find what they need! 🔍 So in your footer, you want to put important links that might not be easily found on the home page, top navigation, or other pages on your site. When you work with us, we design your site so that’s it’s easy to navigate and intuitive. And as designers, we also know what are some key things people will want to find on your site that you might not know about 😉 If you don’t have these in your footer, add em! Your visitors will thank you 😊Button -
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Let me guess... You KNOW you need to update your website, maybe even add that eComm store you’ve been talking about. Between appointments, ordering your own supplies, and maybe even managing a team - the website task quickly falls to the wayside. Hard truth: putting off your website is the thing that’s keeping you on the hamster wheel of working IN your business not ON your business. If you’re ready for more freedom in your esti biz, we’re here to help you create it! We’re currently booking website spots for October & November. Fill out an inquiry form to inquire!Button -
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I asked my fave esti clients what they wished they had known about starting an eComm store and here’s what they had to say... 👉 For those of you who don’t have a store, what other questions do you have about eComm? Drop em below!Button -
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Taking our client’s homepages and adding a little bit of *spice* ✨ When we design ANY aspect of a site there are a few things we keep in mind: Functionality: How will this site look on mobile? How fast will it load? Can people easily find what they are looking for? Are all buttons and links correctly linked? Aesthethics: Does your home page reflect your brand personality while also looking professional? The last thing we want is a boring, ugly website that doesn’t resonate with who you are or your ideal clients! SEO: We use industry keywords and are mindful with using headings, subheadings, and paragraphs to make your site as SEO friendly as possible. Accessibility: Is your site accessible for visually or hearing impaired users? Does it pass Web Content Accessibility Guidelines? Is your website needing a lil’ refresh? Fill out our application and let’s see if we are the right fit for your business!Button -
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OK BUT FIRST: this song!??! ON REPEAAATTTT 🫦🤌🏼 Now onto your regularly scheduled content: You want to increase sales for your eComm store? Make it easy for visitors to buy shop by having a strategy. It’s not just about having the right products, it’s about HOW you position those products. An easy way to stand out - and add some personality to your store - is by creating unique categories! These are some of our faves. SAVE this post for later and add these categories to your eComm store to help guide your visitors on what to purchase!Button -
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To be an entrepreneur is to be changed. I remember being a year into my business and feeling like a total failure for not hitting six figures yet. I felt like everywhere I looked it was “Here’s how I made six figures in six months!” “I left my job and made $350k in 3 months!” “Here’s what you need to do to make $100k this year” 😵💫 Rule number one of entrepreneurship: focus on your journey and your journey alone. I didn’t hit six figures in my 2nd year.. or my 4th.. or my 5th. But the number slowly got bigger every year. I tried things that worked, some that didn’t. I sold offers that no one bought. I joined a corporate job for a year and a half. I rebranded over and over until I finally felt like my brand represented who I was on and off screen. I built websites for hundreds of businesses and business owners. I followed what I was good at and invested more time into that. I burnt out. I learned to accept help in areas that I previously hid my head in the sand for. I restarted my Instagram from scratch. I started a podcast and attended masterminds. I became a Shopify expert. Each and every thing that’s happened in the last 7 years was a pebble on my mountain. Even though the pebbles felt meaningless to start, I still added to my mountain. Little by little. Instead of chasing metrics, I focused on delivering an exceptional product to every single person that decided to invest in me. I stopped comparing my journey to everyone’s else. I figured out the areas I was getting in my own way and made adjustments. And now? Well now I’ve got a pretty great mountain. And not only that, my mountain allows me to reach my hand down and lift up other women so they can succeed on their own mountains too. To be an entrepreneur is to be changed. To be an entrepreneur is to believe in yourself even when no one is watching. To all my fellow entrepreneurs - I’m honored to stand by you. Keep adding pebbles to your mountain! 🏔Button -
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We spend just as much time having fun over here as we do creating amazing websites ☺️ When you work with us, know that we are in it for the long haul. We’re going to have fun. We’re going to get creative. And we’re gonna help you grow!! Thank YOU to each and every one of you who has supported us, you’re the best chickens a girl could ask for 🥹Button -
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Don’t be shy, send your friends our way! 😏 On a real note though, we’re already booking out for October and November. If you’re an esthetician and wanting to upgrade your site before the end of the year, the time to inquire is NOW! 👏🏼 We have gotten the opportunity to work with so many amazing business owners this year and we can’t wait to support more of you! Dope Magic Co. girlies to the moon! 🚀Button -
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Y’all this most be the most elegant site we’ve ever created ✨ Meet Lila, a hair stylist based in North Dallas that specializes in hair extensions and color. Lila was referred to us from another web designer (we love you @glocreativedesign) and knew that she offered an incredible service but needed help creating a website that matched the level of expertise she brings to the table 👏🏼 We helped her upgrade from a basic Godaddy site to a fully custom 5 page website. Her website is now strategically built to encourage bookings, her work is now elegantly displayed, and most importantly: we designed her site with SEO in mind so she can start ranking higher for North Dallas hair services. Lila we are so grateful we got to create this site for you! Thank you for trusting us to bring your Parisian vision of a website to life ☺️ Go check it out all y’all and if you’re looking for extensions or hair services in North Dallas, Lila’s your girl! 💇🏼♀️Button -
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If you’re an esthetician (or someone who takes appointments as a main source of income) if you are fully booked, your income is essentially capped 😩 Since you can’t make two of you, it leaves you with a few options. 💵 Keep trying to raise your prices and hope for the best 👯♀️ Hire people and build a team 🧴 Expand your offerings and start adding products One of these things takes a lot less effort and I’ll give you a hint - it’s not the first two! You’re already using these products, and your clients already love them. Why not sell them online to make their lives, and your lives easier? If you’re ready to expand your income without having to expand your mental bandwidth, product is the way to go. Got questions on how to get your eComm store started? We’re here to answer them 💖Button -
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Had to hop on this cute trend 🤭 I LOVE YOU CHICKENS (almost as much as Taylor and raising canes)Button -
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I get it, you don’t read blogs so you feel like writing blogs is a waste of time 😵💫 But I’m here to tell you that atleast one person is “reading your blog” and that’s GOOGLE! The more keywords you have on your site like “acne” “facial” “laser” “skincare salon”, the more Google recognizes “Hey, this is a website about skin care!”. So whenever someone in your area searches for a facial, Google will show your site because it knows, without a doubt, that your website is what they are looking for! A great way to get more keywords on your site is through blogs. (You can also work with us to ensure your website is designed to be as SEO rich as possible 😉) If you can swing it, write one blog a month or every other month and use keywords like your city and your services to start popping up higher on search results!Button -
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It costs a lot of money to try to save money, especially when it comes to your business. Make the right choice the FIRST time and please skip the DIY, I beg of you!🩷😂Button -
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Tootin’ our horn over here because we are truly OBSESSED with the lovely humans we get to work with. It’s been a busy season, and we couldn’t be more grateful for each and every one of you that’s supported us. Here’s to helping more esti’s build their dream businesses! 🥂Button -
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If you’re not selling as much product as you’d like to - watch this video & SAVE it for later so you can integrate some of these tips 🫱🏻🫲🏼Button -
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This weekend we got together to celebrate both my parents birthdays (they are born on the 17th and 18th!) and also our Belgian exchange student Jane’s 21st. So I put on my SPF of course, got ready, and ran some errands to get ready for the party. Do you agree or disagree no party is complete without balloons??? 🎈 Did you get into anything fun this weekend? ☺️Button -
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It’s not a surprise or a random stroke of luck that we’ve had multiple clients sell out their eComm store within 2 days of launching and here’s why.👇 ✨ We make sure every eComm store is set up with Shop Pay that allows people to check out QUICKLY and/or split up their order into payments. The less checkout friction the better! ✨ We give our clients pre-launch resources with recommendations on how to best plan for a successful launch ✨ We sprinkle your products strategically throughout your website so as people learn more about you and see the results you offer, they are more excited to buy ✨ The shop experience is not only intuitive but also encourages people to add more to their cart ✨ We make sure your Instagram is integrated with your Shopify store so people can shop directly from your IG page via the Shop tab Context moment: With all of this said, we have to mention that our clients ALSO have already built amazing rapport with their clients; meaning their clients already want to buy. This isn’t a get-rich-quick scheme. When you offer great services, have a community that ships you, and then work with us to translate your amazing expertise into an even greater eComm experience? That’s cash money bby 🤑 We may bring the dope, but you bring the magic 🫱🏻🫲🏼 (LMAO is that too cheesy oorrrrr should it be our new tagline???)Button -
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You might be ready to become a Dope Magic Girly if you: 🌟 Are over the website you created yourself when you first started 🌟 Your books are decently full and you’re ready to grow your income even more by offering/prioritizing online sales 🌟 Feel like you’ve got your brand aesthetic nailed down but need to help translating it to your website 🌟 Need a place to sell digital products 🌟 Are ready to get more time back by offloading tech as much as possible to the experts (aka us 😇) Any of these resonate? Fill out our application and let’s make you part of the fam!!Button -
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The new & improved All About Aesthetics online store is now live! 🤑 Kendra came to us feeling uninspired about her eComm and overall website. We talked about the pros and cons of moving her entire website from Squarespace to Shopify or moving only her eComm store to Shopify. For now, we opted to keep her beautiful website on Squarespace and her online store on Shopify which we had the honor of creating 🥹 If in the future she wants to move her whole site to Shopify, it will be a seamless transition! Funny story - when I first sent Kendra her home page preview, there was a glitch and the version she saw had an all black background instead of the white I intended. She messaged me letting me know she was OBSESSED and loved how different it was. As I’ve said before, the universe is always working on our behalf and this was a perfect example ☺️ If you love your website but hate your eComm or wish your store was easier to navigate, we can work with you to get just a Shopify store set up. Let’s work together to come up with a solution that works for you and your business needs! Apply to work with us today, we are accepting 2 more clients for October before we start booking for November! 🖥Button -
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Squealing with excitement over all the new faces around here - hi chickens!! I’m Joelle, the owner and wizard behind Dope Magic Co. I started this agency over five years ago and what a beautiful journey it has been. I came up with the term Dope Magic from my travel blogging days. (That’s right, before I was a web designer, I was a travel blogger!) Dope Magic is a term I coined to describe those moments where everything worked out perfectly despite all odds. Maybe it felt like everything was turning to sh*t, you missed a turn, you slept in.. but then it all ended up working out exactly as it was meant to. You end up meeting a new best friend, the future love of your life, or stumble upon the perfect slice of pizza 🤪 It felt like the perfect way to describe entrepreneurship. I’m a firm believer that the universe is ALWAYS working on our behalf and it hasn’t proved me wrong yet. A little more about me: I was born and raised in KY by immigrants parents. I’m the baby of 5 siblings and spoke French at home growing up. I’ve lived in Brussels, Portland, Virginia, Cape Town, Austin, and am now settled in my home state of Kentucky. My favorite things in the world are waterfalls, sunsets, iced oat vanilla lattes, buffalo wings, thrifting, and traveling. I’m also a big fan of fairy smut, holistic health, and astrology 🔮 Last year, I started specializing in working with estheticians and I pinch myself everyday I get to work with so many dope ass, cool, smart, hard working women!! When you’re ready to work with us, buckle up because we WILL transform your life with our eComm magic ✨ Check out our results highlight if you want to see for yourself! If you’re a new follower, IM SO EXCITED YOURE HERE 🤸🏼♀️Come say hello and thanks for following along 🫶🏻Button -
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Esti’s, Ima hold your hand when I say this.. 🤗 TLDR: You need your reviews on Google, NOT your booking software. This is going to help with SEO, aka helping you get connected with more clients.Button -
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“I want to work with you but my time is already limited” 😩 Don’t worry boo, we know you’re busy so we make it as streamlined as possible to work with us! Here is a list of things we will ask you to collect when we work together. We know you probably aren’t tech-y nor want to spend your time creating your website or online store. We are here to take that load of your shoulders so you can focus on your clients and business. You can have the peace of mind that we will never: 🙅🏼♀️ Ghost you 🙅🏼♀️ Scam you 🙅🏼♀️ Make you feel dumb 🙅🏼♀️ Deliver a subpar or half-assed product You’re the real deal and deserve a web designer who will take your time seriously. What questions do you have about eComm? Pop em below 👇🏼Button -
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Let’s improve your SEO in 15 minutes or less! 🤔 What is SEO? SEO or search engine optimization is how you show up in page rankings on Google. The stronger your SEO, the higher you will show up on search engines! How can you instantly improve your SEO? Here’s a few of our favorite tools! 🌟 Google Keyword Planner 🌟 Yoast 🌟 Pagespeed Insights 🌟 Chat GPT All of these serve different functions, but can support you in creating a website that shows up higher in page rankings by showing you where you can make improvements. SAVE THIS for later, and come back to it when you’re ready to spend some time on your website.Button -
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Introducing the new and improved Wyatt Smith Media! 🤩 Wyatt Smith Media is a media agency that specializes in photography and videography for realtors and small business owners in Denver, CO. This was one of the few times in my life where I struggled with what images to choose for the site because there were TOO MANY amazing ones to choose from. Wyatt - you are so good at what you do and on top of that, an absolutely amazing human. Thank you for trusting me to recreate your site! It’s been an honor to work with you the last couple months 🫶🏻 Go check it out y’all and if you ever need real estate photography.. Wyatt is your guy!Button -
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The numbers don’t lie! 😮💨 Cecia was our second client in a row to sell out her inventory and exceed her launch expectations 🎉 Thank you Cecia for trusting us to revamp your site and for these kind words. We LOVE you!! 🫶🏻 We’d love to help you achieve the same success. We’ve got one more spot for August and we’ve made it easier than ever to work with us by offering payment plans. When you’re ready to take your online sales to the next level, fill out an application and let’s get started! 🥳Button -
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The main differences you’ll notice between a $2k website and a $10k website... Often has very little to do with what the design looks like. I want you to think back to your first year as an esti. Did you know what you were doing? Absolutely. But did you know as much as you know now, in your 3rd, 5th, 10th year of business? Absolutely not, and that’s completely normal! There was no way for you to know how to handle certain cases or things you now know to avoid or do differently in the earlier stages of your career because you hadn’t been presented with those types of challenges yet. When you know better, you do better. The same can be said about web designers. When I first started building websites, I charged $500. I was eager to build my portfolio and gain more experience. Then throughout the years, I slowly raised my prices to reflect that. When you are paying for a website, you are not only paying for the end product but you are also paying for that designers experience. The designer who is making $2k websites is going to offer you a different experience than a designer who charges $10k. The process of working with a designer who is charging $10k is going to feel easy, the designs will be higher quality and have reasoning behind them, the work will be done correctly and efficiently, and you will not have to worry about things breaking or problems swept under the rug for later 😵💫 You are worthy of a designer who knows what they are doing. You are worthy of a website that makes you a lot of money. And you are worth investing in. When you work with us, the results will speak for themselves. If you don’t believe me, check out our reviews or results highlight on our page and fill out an application when you’re ready for an elevated experience 😉Button -
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New moon in Cancer - take what you need, leave what you don’t! 💛 Lots of things going on with the planet right now and the big theme of this new moon in Cancer is change in your relationships, home, and for many of us: GLOWING UP ✨ I love taking time each new moon and full moon to reflect on the last month and I can’t wait to take time to answer these questions tonight. A reminder that these questions can serve as a great starting point for journaling but I encourage you to flow and let whatever needs to come out, come out. Journaling doesn’t need to be structured or look a certain way. It’s all about just taking some time for you, however that looks. Do you have any moon rituals you participate in? 🌚Button -
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*eagle screech* happy 4th of July y’all! We will be OOO today & tomorrow for the holiday. Have a great weekend everyone!Button -
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BEFORE you decide to make the leap to hire a web designer, make sure you have these things in order FIRST. This will not only help your web designer (😉) but also saves you from making the investment before you’re truly ready!Button -
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Save this post for future inspo! 😍 Your fonts and colors introduce your brand before you do! When people land on your website or Instagram, it takes them approximately 15 seconds to suss you out and see if you’re a person they need in their life. We want people who AREN’T for us, to leave ✌🏼 and people who are FOR us, to stay and very quickly realize we are what was missing from their lives 🥰 All this to say, your fonts matter! Fonts have a personality, just like you, and when you find the one that clicks.. 🤌🏼 If you don’t love your branding, we offer a brand refresh font + color add on to our website packages. We don’t just design sites that makes you look good, we design sites that attract the kind of clients you want to have!Button -
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Hot girls have their eComm stores set up by us, sorry we don’t make the rules 💅🏻🤭Button -
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Glowing skin and skincare routine brought to you by my wonderful esti @cjesthetics 🫶🏻 (I don’t know if you guys saw my story but now that I have wrist cuffs and a headband, catch me filming my skincare routine all the damn time!! 💖)Button -
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One of my fave recommendations for eComm? HAVE FUN WITH DISCOUNTS! It’s your business and you get to run it however you’d like. Use some of these next time your store sales are feeling a bit stale 🤑Button -
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THE NEW CCSKIN WEBSITE IS LIVE 🎉 Where to even begin? 🥹 When @ccskinstudio reached out to me, she had a Shopify site that she made YEARS ago when she was first starting out. Over the years, Cecia has evolved to become one of the premier esthetician’s in the industry (anyone who knows Cecia will agree!!) and she was ready for a site that reflected that. Based on her goals, we strategized with her to create a site that prioritizes eComm, drives virtual and in person bookings, highlights her acne transformations and reviews, and above all, is SEO friendly for her to be able to serve more clients in the Arizona area. Some features we love: 🌟 Subscription option for Supplements 🌟 Pore Clogging Ingredient Checker 🌟 Timeline Slider on her about page showing her Esti journey 🌟 Interactive Services + Testimonials 🌟 SEO friendly FAQs 🌟 Shop Pay in Installments Cecia, it has been an HONOR and SO FUN to work with you to create your website! Thank you for allowing us to aid you in this transformation. I’m so excited for you and our continued relationship to grow your business to new heights this year. This is only the beginning!! 🥳 She’s offering 20% off her entire store to celebrate the launch so take advantage and go grab your fave products!! Go check out her site y’all 🫶🏻Button -
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Do you all ever stop to think about how eComm has only been around for the last 20-30 years? 🤯 Amazon launched in 1995. PayPal was created in 1998. Square came out in 2009. Before eComm, estheticians and salon owners DID have to prioritize in-person bookings to make more money. But now? With eComm? Your income potential can be limitless. 😮💨 Why trade time for money when you can have your own online store working for you 24/7? Some of our latest client wins: 🌟 Sold out salon inventory on launch day 🌟 Had a $5k launch week 🌟 Tripled conversion rates 🌟 Booking international clients 🌟 Had a $1k launch day When you’re ready to get your store set up (or improved!), fill out our inquiry form and let’s make some dope magic!Button -
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You can tell Jesus that the b*tch is back 😜 Helllllo friends!! Last week I totally unplugged from work (I even left my laptop at home!!) and got to explore the beautiful state of Michigan with my besties. It was my first time visiting and I severely underestimated everyone when they said that Michigan summers are the perfect temp. I’ve never been anywhere where you can wear whatever you want and still be comfortable! What sorcery is this?! (You will be rewarded with the cutest alpacas I’ve ever seen if you make it to the 7th slide 🥹) Endlessly grateful for this world and this life. Grateful to have friends who will go on epic adventures. Grateful for my body, legs, eyes, lungs, and my overall health. Grateful to be my own boss. Every single time I go on vacation or spend time away from work, I know I’m in the right profession because I come back so excited to hit the ground running. The to-do list is long this week but I wouldn’t want it any other way. Happy Monday chickens, I hope you have a great week xButton -
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I won’t tell you to delete your Instagram and only rely on your website, but I am always going to tell you that being a slave to the algorithm is not a sustainable business practice. Having things that you actually OWN and control like a website or email list allows you to not have to be at the mercy of these apps. Especially if you are a local business, having a great website and SEO is going to be the way you attract your best clients/customers.Button -
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anyone else??? current hyperfixations: chappell roan, my new dope magic hat, and buffalo tuna melt sandwiches what are yours 🤪Button -
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In case you didn’t know this already, most people struggle with their ‘about me’ page. If you’ve been staring at your computer wondering what to put on yours, save some of these and use them on your site!Button -
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Did y’all know I started my entrepreneurial journey working 5 jobs? I was working as a web designer for a marketing agency, serving at a horse track, running a travel agency business, maintaining my travel blog, AND beginning to freelance with web design clients on my own. HUSTLIN. And when I wasn’t working? I was consuming and reading every single thing I could on mindset, money, and being an entrepreneur. My faves at the time were 4 Hour Work Week, Big Magic, Building a story brand, secrets of a millionaire mind, You are a badass at making money, the Tim Ferriss Show, Rachel Hollis 😅, and Super Soul Sundays with Oprah. I lived in a $500/mo apartment full of mold, A/C units that dripped, and a shower with peeling paint. But it was mine and I loved it. My life looks a lot different now. (THANK GOD no more moldy apartments) But we all start somewhere. Sending you hugs from the other side my love. Forever proud of you xButton -
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estis looking to elevate their online presence so they can charge more and sell more products 🫱🏻🫲🏼 dope magic co if you’ve been eyeing us, whatcha waiting for? 👀 Fill out our intake form via the link in our bio when you’re ready to triple your conversion rates 🤑Button -
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3 red flags to look for when hiring a web designer 😵💫 ❌ Selling a service, not a relationship Think of your website as a beautiful lush garden. If someone is just trying to sell you a plant and then skips out once you have the plant without teaching you how to take care of your plant, or even worse, DOESN’T EVEN OFFER to help continue to take care of your garden??? That plant is never going to reach its full potential 😠 You do not want to work with someone who is just going to create you a pretty website and send you on your way. A website is a living thing and the more you tend to it, the more harvest it will reap. Work with someone who wants to be in it for the long haul with you. ❌ They know nothing about your industry I’m not going to a foot doctor to help me heal my heart. (That’s what chocolate and ice cream is for 🤪) No but forreal, it matters what types of sites web designers have in their portfolio. While you can be a jack of all trades, true craftsmanship comes from knowing what a website needs based on experience. Different businesses need different things and you shouldn’t have to translate your business to someone who doesn’t understand it. ❌ Prioritizing aesthetics over user experience If I see one more beautifully striking website that has a sh*t user experience I swear I’m gonna 🤬 A website should look beautiful and speak to your ideal client but if it loads hella slow, has impossible to read text, isn’t accessible, or feels impossible to navigate.. I’m sorry but you’re creating an art project and not a website! A great designer will create a stunning website that is ALSO easy to navigate, accessible, and built with conversions in mind. Lucky for you, you won’t have to worry about any of these red flags when you work with us 😇 fill out intake form today and let’s see if we are a good fit! Link in bioButton -
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“You shouldn’t have to force your brand aesthetic.” @kellielynnmedia recently rebranded (go check it out folks!) and this statement she shared stopped me in my tracks. For those that don’t know, last year I ended an engagement, left my corporate job, packed up all my things in Texas, and moved back home to Kentucky. My entire world changed in the blink of an eye. And while it felt like my entire world crumbled to the ground, it was actually one of the biggest blessings I’ve ever received. I was forced to figure out who I was, what my values were, and how I wanted my life to look moving forward. I got to rebuild my foundation. In the last 5 years, Dope Magic has gone through many transformations. After everything that happened last year, I was given the chance to “start from scratch” not only in my personal life but in my business too. I decided this time around I was not going to cut any corners. I was going to invest in people who could support me. Focus on slow and steady growth. And I was going to relentlessly pursue becoming the best business owner I could be. Fast forward to now.. I have a team of people who help me run this business. I work with incredible, inspiring, badass women everyday and make them lots of money. I am an expert in my field and I know wtf I am doing. So, for me, it was time to have a photoshoot that exemplified the changes I’ve gone through internally and externally to get here. I called up my best friend, brought over some props, wore my favorite outfits, and ended up with photos that represent the CEO of Dope Magic: on and off screen. So hello 👋🏻 I’m Joelle. I wear hats 80% of the time. I prefer a soft life that allows room for adventure. I am masculine and feminine. I am granola and bougie. I like to be outside whenever possible. I am obsessed with chicken wings and espresso martinis. I love helping women with their websites so they can have more time outside their business for the things they love. And if I’m not your vibe, that’s okay. But if I am, I’d love a chance to work with you and change your life. Thanks for being here chickens 🫶🏻Button -
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How often should you be updating your website? What do people actually mean when they say “update your website to generate traffic”? Let’s chat about it!Button -
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A photoshoot, like a website, is something that will pay for itself over and over again. Quality photos can make or break a website and we always recommend that you invest in a photoshoot before working with us. If you’re not sure on what types of photos to get, reach out and we will send you our photoshot list we give our clients to give to their photographers! We’re trying to grow our list of recommended photographers so if you have worked with a photographer you’ve learned for brand photos, please tag them below so we can give them some love and share them!! 📸Button -
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This new moon is like smashing the restart button before summer hits! It’s a beautiful time to set your intentions for the next few months and to reflect on your priorities. Not only is the moon in Gemini, but so is the Sun, Jupiter, AND Venus. It’s a Gemini party!! For this new moon, I want you to focus on: What are your priorities? What will they be this summer? For the remainder of the year? Be curious! Is there anything you want to learn more about? Try? A new skill or hobby or place? Lean into your curiosities and allow them to guide you. It’s one thing to have priorities but it’s another to live them out. List out your priorities and then every so often, do a check in. Are you living a life that exemplifies what is important to you? I’m so excited for this new moon to kick off summer and all the expansion and fun it will bring! Happy new moon chickens! xButton -
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If you keep saying you’ll set up your eComm store later (which you and I both know is looking like never) this is for YOU! In the last month our client’s eComm stores have brought in $51,240.64 CASH. This isn’t a get rich quick scheme, this is the result of building a store that supports the amazing work you are already doing. For us this looks like: 💛 Focusing on strong SEO for your site and store 💛 Implementing automatic discounts and promotions 💛 Categorizing your store so it’s easier to shop 💛 Setting up subscriptions for your supplements 💛 Showcasing related products If you are a busy esthetician looking to scale your business without having to get more bookings or hire more employees, eComm is the way to go (and your clients will LOVE it!) We’ve got 3 SPOTS for web design for the summer, if you’re ready to take your biz to the next level fill out an inquiry form on our website and let’s make you some money 🤑Button -
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Is a blog really worth it? Let’s talk about it 👀Button -
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Our zone of genius? Solving your tech problems esti’s! We are the tech fairy god mother’s you’ve been looking for 😇 Next time you’re wondering if something is possible or need help creating something on your website, reach out! We will get it done in half the time it would take you AND it brings us so much joy to do it!!Button -
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Wondering how fast your site is so you’re not losing on valuable traffic? Let me introduce you to your new bff: Page Speed Insights Enter your URL into this site and it will give you back a grade from 1-100 on how fast your site loads on mobile and desktop, how your SEO is, and accessibility. And not only that, it will give you a list of things that you can fix to improve your score. Whenever we get a new client, this is one of the first reports we are running! Check your score, and when you’re ready to improve it, reach out to us. We’re here to help you ensure your site performs at its best!Button -
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Long story short, if you already have your website on Squarespace and are getting into the world of eComm, Squarespace is easy to use and will get the job done. But if you’re really ready to prioritize online sales, Shopify is where it’s at 🤑 If you’ve got any questions on which is better for you, slide into our DMs! We’d love to help point you in the right direction.Button -
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🫶🏻 Lil reminder that you are never as alone as you may feelButton
Dope Magic Co™: We offer custom eCommerce development services for estheticians and salon owners. Our packages feature Shopify, Squarespace, and custom web design.
