When creating your online website, one of your main goals should be to optimize your reach. The more people you reach, the more clients you have, the more money you make...etc...you get the picture. That’s where SEO comes in. Think of SEO like your popularity online. There are things you can do and improve to make sure you can keep your reach strong. 

There are tons of different ways to improve SEO, but these 5 tips are quick and easy to implement. 

1. Content

The first thing is making sure that your content is user friendly ! Good quality content keeps the user on your page. Good quality content is also content the reader wants to save! When a reader bookmarks your page, your rankings go up. 

You also want your content to be shareable . When content is useful and easy to understand, the chances of it being shared and saved for others to see is high. Above all other SEO tips, ensuring that your content is good quality will do the most in getting and retaining new customers. 

2. Image Optimization

When you are adding images to your page, make sure you are adding keywords to the title of the photo. This is yet another way to drive traffic to your page. 

This can easily be done by adding keywords to your image title, alt tag, caption, and description. 

3. Include Links

Outbound links - If you want to provide more in-depth information to your readers, make sure you include outbound links to verified and trusted sources. 

Inbound links - Include links to other posts that are relevant and readers want to look at. This is a great way to increase the amount of time they are spending on your site.

4. Readability

Make sure your content is easily accessible for people of all backgrounds. There’s nothing more annoying than reading a post full of words you don’t understand, phrases that aren’t explained, or ideas that are just too difficult to digest. An easy to understand post increases the usefulness to readers ten-fold. 

Don’t know if your post is easy to read? Check your readability score using one of these sites:

Site Checker Pro

Yoast SEO 

Text Optimizer

5. Social Media

Use social media to broaden the scope of your work. If you’re just starting out, leverage your following on your social media accounts to get more viewers. 

Include shareable buttons on your page to make it easy for others to share as well. Doing this will optimize your reach when you are still growing your site and business. 

We know these aren’t the only tips to improving SEO, but these are some of the most important ones.

Need help managing SEO for your site? Get in touch with us!