Dope Magic™ (adj):
When everything happened exactly the way it needed to for you to arrive at this precise moment, perfectly on time.
Joelle Riding
Founder of Dope Magic Co™
Meet Joelle, your unwavering ally in bringing your digital dreams into a reality.
As a web designer, she’s all about creating what she lovingly calls "dope magic." It’s that feeling you get from your first online order or when your book hits the best seller list. It's that rush you feel when you check something off your bucket list. It’s those moments that scream, "This is it. This is life!"
After graduating with a triple degree in business management, marketing, and international business, Joelle embarked on her digital journey as a travel blogger. She built her blog from scratch and found her passion for web design and development. That passion bloomed into her own agency back in 2019.
Joelle has collaborated with coaches, companies, small businesses, therapists, and currently specializes in building digital presences for salon owners. She's got quite the passport of experiences, having lived, studied, and worked in Cape Town, France, Belgium, South Africa, Austin, the Pacific Northwest, and now, she's proudly rooted in the Bluegrass state of Kentucky.
Beyond the pixels and code, Joelle loves the outdoors and is often adventuring with her dog, Roscoe. Her adventurous spirit also led her to establish an adult summer camp in 2023, "Adult Wilderness Camp," where she gets to combine her passion for exploration and community.
Joelle’s on a mission to turn business dreams into digital reality. Consider her your tech superhero, ready to take the load off your shoulders. Whether you need a shiny new website, a killer redesign, e-commerce setup, eye-catching landing pages, or anything in between, Joelle's here to make your digital journey smooth and filled with dope magic.
Lainey Quesenberry
Brand Strategist
Lainey is a passionate graphic/web designer, branding specialist, and illustrator! As a brand specialist, she knows exactly how significant and exciting it is to find just the right colors and look for your brand and strives to bring a level of perfection and meaning to the branding process.
She has a Media Communications Certificate through Full Sail University and loves combining her passion for color theory and her understanding of design principles to create gorgeous and compelling brand kits, logos, social media graphics, marketing materials, and websites! Lainey lives in rural Virginia with her husband of nine years and her two year old son. In her spare time she enjoys painting, digital illustration, reading, snuggling with her dogs, and games with the family!
Our Values
Joy
Joy is infectious. It's the thing that makes you see someone, stop, and say "They've got something different about them." When you radiate joy, you radiate love. We want to radiate joy and love wherever we go and to all the people we work with.
Excitement
Are you excited and passionate about your dreams? They say that no one will be as excited about your dreams as you are but we beg to differ. WE ARE SO EXCITED for your dreams to come to life and witness the Dope Magic you are going to bring out in the world.
Courage
It takes courage to go after your dreams. To step into the unknown. To put yourself out there. Let fear guide you, but don't let it control you. We are here to walk you through the steps, HYPE YOU UP, and remind you that you and your dreams are worth it.
Support
Support your friends. Support small businesses. Support good companies. We will always be there to help you talk out ideas, edit your site, launch a new course, and everything in between because we've been there. We get it. This business stuff is so much easier when we're all in it together.
Growth
You are not where you were a year go. That is both amazing and scary to realize. We strive to be better than we were the day before and consistently try things just a weeee bit outside our comfort zones. Because it's in those moments that life takes over and magic begins to unfold.
Optimism
There are glass half full people and glass half empty people. We are glass half full people. No matter what, we strive to see the silver lining in every situation. Life ain't always sunshine and rainbows but a positive mindset will keep you going when others want to quit.
Our Services
We Are Your Go-To Gals for Anything Website Related
Our passion and enthusiasm for helping women owned businesses succeed online are second to none, and you can trust us to bring your vision to life! With years of experience turning digital dreams into reality, we're your dedicated tech partners in achieving online success.
Dope Magic Co™ is a web design agency based in Lexington, KY that offers vibrant and unique web design, marketing materials, e-commerce set up, and more for estheticians and salon owners.
